Last Friday was Sports Relief day - again.
Another evening of being bombarded by a celebrity sprinkled, charity-giving TV marathon.
Humorous sketches and chatty hosts, intersperse the laughs with horrendous pictures of beautiful children in faraway countries dying from malaria or pneumonia or picking out food from enormous rubbish dumps.
Often the celebrities have been flown over to the faraway places to experience the suffering first hand, breaking down in front of the cameras as they beg us to donate anything, anything at all.
" Just pick up the phone and make that call.
£5 can be the difference between life and death.
You can be that difference."
It's very clever.
It plays on our guilt at every level.
We feel guilty that we are sitting in warm living rooms with big televisions watching people who don't even have a roof over their heads..
We feel guilty that our biggest worries are about work or exams or what to cook for dinner while there are people who don't even know if they are going to find enough food to make it through the day.
We feel guilty that even the richest of us can access health services for free when there are children dying from completely curable diseases.
As we watch people raising money by being sponsored to run marathons, swim in freezing water, cycle for miles, dance for hours, we feel guilty that we are sitting at home doing nothing.
And once we have watched the phone number for donating flash up on the screen, we feel guilty if we don't donate.
We feel guilty if our friends have donated and we haven't
By the time we crawl into bed after one of these fund raising nights. we have been emotionally battered into charitable submission.
And they are always on a Friday night to make sure that if we don't donate, our weekends will be ruined by our guilt.
How can we go out and spend money having a good time on a Saturday night, when people are dying for lack of the £5 we didn't donate.
They are sleek, professional, carefully planned assaults on our emotions these Comic or Sports Relief nights.
They are presented by carefully chosen, familiar, popular celebrity hosts from a variety of backgrounds and genres to make sure that there is someone to appeal to everyone. They last for so long ( 6 hours ) that is impossible to put on the television any time between teatime an bedtime without coming across someone begging you to do the right thing.
And it's true, we should all do the right thing. Those of us who can afford to give, should.
But the truth is, that although all of us could probably give more than we do, it is not individuals doing the right thing that is going to rectify the world imbalance in the distribution of wealth
.“While we do our good works let us not forget that the real solution lies in a world in which charity will have become unnecessary.”
― Chinua Achebe, Anthills of the Savannah
It is completely wrong that anyone in this rich, modern world should be starving or dying because they are unable to access the medication that could save them.
It is completely wrong that anyone should be homeless or penniless.
But while the richest 300 people in the world are more wealthy than the poorest 3 billion, while the impersonal, enormous multi-national corporations make all the rules, while bankers feel that they are accountable to no one, nothing will change.
How about some of those presenters on the Comic Relief nights giving away some of the expensive clothes they wear or donating the cost of a trip to the hairdresser.
How about some of our footballers earning £100,000 a week, donating one week's salary. How about Starbucks or Amazon donating some of the tax they haven't paid.
That would be a lot of £5s!
But the truth is, collective guilt is never as effective or powerful as individual guilt.
So once again, last Friday's Sports Relief made a record amount of money: over £51.000000
Which just goes to show how much people are prepared to pay for one night of guilt-free sleep. Or maybe you'll feel better about yourself for even longer, perhaps even until Red Nose Day.
£5 can be the difference between life and death.
You can be that difference."
It's very clever.
It plays on our guilt at every level.
We feel guilty that we are sitting in warm living rooms with big televisions watching people who don't even have a roof over their heads..
We feel guilty that our biggest worries are about work or exams or what to cook for dinner while there are people who don't even know if they are going to find enough food to make it through the day.
We feel guilty that even the richest of us can access health services for free when there are children dying from completely curable diseases.
As we watch people raising money by being sponsored to run marathons, swim in freezing water, cycle for miles, dance for hours, we feel guilty that we are sitting at home doing nothing.
And once we have watched the phone number for donating flash up on the screen, we feel guilty if we don't donate.
We feel guilty if our friends have donated and we haven't
By the time we crawl into bed after one of these fund raising nights. we have been emotionally battered into charitable submission.
And they are always on a Friday night to make sure that if we don't donate, our weekends will be ruined by our guilt.
How can we go out and spend money having a good time on a Saturday night, when people are dying for lack of the £5 we didn't donate.
They are sleek, professional, carefully planned assaults on our emotions these Comic or Sports Relief nights.
They are presented by carefully chosen, familiar, popular celebrity hosts from a variety of backgrounds and genres to make sure that there is someone to appeal to everyone. They last for so long ( 6 hours ) that is impossible to put on the television any time between teatime an bedtime without coming across someone begging you to do the right thing.
And it's true, we should all do the right thing. Those of us who can afford to give, should.
But the truth is, that although all of us could probably give more than we do, it is not individuals doing the right thing that is going to rectify the world imbalance in the distribution of wealth
.“While we do our good works let us not forget that the real solution lies in a world in which charity will have become unnecessary.”
― Chinua Achebe, Anthills of the Savannah
It is completely wrong that anyone should be homeless or penniless.
But while the richest 300 people in the world are more wealthy than the poorest 3 billion, while the impersonal, enormous multi-national corporations make all the rules, while bankers feel that they are accountable to no one, nothing will change.
How about some of those presenters on the Comic Relief nights giving away some of the expensive clothes they wear or donating the cost of a trip to the hairdresser.
How about some of our footballers earning £100,000 a week, donating one week's salary. How about Starbucks or Amazon donating some of the tax they haven't paid.
That would be a lot of £5s!
But the truth is, collective guilt is never as effective or powerful as individual guilt.
So once again, last Friday's Sports Relief made a record amount of money: over £51.000000
Which just goes to show how much people are prepared to pay for one night of guilt-free sleep. Or maybe you'll feel better about yourself for even longer, perhaps even until Red Nose Day.